social conformity

Translations
социальное соответствие
Social conformity can influence people's decisions.
Социальное соответствие может влиять на решения людей.
Definitions
Social conformity is the act of matching attitudes, beliefs, and behaviors to group norms or expectations, often influenced by the desire for acceptance or the fear of rejection within a social group.
Words
conformity

noun
соответствие
social

adjective
социальный